SENIOR DESIGNER
KEURIG
At Keurig, I design for the full digital ecosystem—homepage layouts, supporting page assets, social, and email. I’ve played a key role in aligning designs with the brand’s latest updates while also art directing homepage hero imagery to create engaging, on-brand visuals. Whether crafting layouts or refining the brand’s digital presence, my focus has been on delivering cohesive, high-impact designs across channels.
Keurig / MOTHER’S DAY Takeover SPRING 2025
In Spring 2024, I led the homepage design and art direction for Keurig’s Mother’s Day takeover, one of the first seasonal campaigns to follow the brand’s new visual identity. I helped translate the updated look and feel into a warm, inviting experience that celebrated gifting moments and seasonal storytelling. From directing hero imagery to designing supporting modules, I ensured the homepage reflected the refreshed brand while delivering an emotional, engaging customer journey.
DESKTOP & MOBILE LAYOUTS
ART DIRECTED CGI IMAGERY
Keurig / Black Rifle Takeover Fall 2024
In Fall 2024, I led the homepage design and art direction for Keurig’s Black Rifle Coffee Company takeover in honor of Veterans Day. This project required a bold, elevated visual approach that aligned with both Keurig and Black Rifle’s brand identities. I directed the hero imagery, designed supporting modules, and ensured a cohesive, impactful experience across the homepage that honored the occasion while driving engagement.
