WEB DESIGNER
TODD SNYDER
At Todd Snyder, I wore multiple hats as a Senior Web Designer & Email Marketing Coordinator, blending design with strategy to elevate the brand’s digital presence. I collaborated closely with the Art Director on photography planning, ensuring both on-model and product imagery effectively told the brand’s story. Beyond design, I managed the email marketing channel in Klaviyo, using A/B testing strategies to increase daily revenue and optimize engagement. I even stepped into an email marketing manager role, overseeing campaign execution and performance. My work helped shape the brand’s online shopping experience, driving both aesthetics and sales.
TODD SNYDER
SUMMER CAMPAIGN
I played a key role in concepting and executing Todd Snyder’s 2019 Summer Campaign drop, working closely with the Art Director to curate swipe for both on-model and flat-lay product photography—ensuring we highlighted every detail customers look for. On set, I helped oversee shot coverage to make sure we captured everything planned. Post-shoot, I set up email design and A/B testing, optimizing performance and increasing profits per send. The result? A successful campaign that drove revenue and showcased the collection with the right balance of style and detail.
